About us

Moshaverine Behin Taame Melal is leading pet products importer in Iran. Our head office is located in Tehran.

Since the official beginning of Behin Taam Company in 2010, our aim is to provide best quality products and well-known brands to the Iranian market. Behin Taam’s goal is reaching the highest customer satisfaction. We have mass distribution to all veterinary centers including pet clinics, pet hospitals and pharmacies as well as pet shops and breeders providing products with the best prices.

Our company is on a continuous path to make all goods and services accessible in the easiest and fastest method therefore our approach has expanded which led to various upgrades in our infrastructural developments such implementing new management software, B2B online ordering system and CRM software.

Our company’s success is been achieved with the help of its own professional distribution fleet and dedicated warehouse team as well as administrative departments such as commercial, finance and accounting, sales and marketing, research and development, after sales services.

Mission, Vision & Values

Our Mission
BehinTaam is all about bringing the best quality pet food and accessories with the most competitive price to meet pets’ basic & specialized requirements. Our ultimate goal is to create positive competition, enhance life quality of pets with maximum satisfaction of pet owners.

Our Vision:

  • Portfolio: Bring to the country a portfolio of quality pet food & accessories brands that anticipate and satisfy pet’s needs.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Productivity: Be a highly effective, lean and fast-moving organization.
  • People: Be a great place to work where people are inspired to be the best they can be.

Our Values:

  • Honesty
  • Modesty
  • Relentless pursuit of perfection
Dr. Mehdi Monfared
Managing Director


The founder & CEO of Moshaverine Behin Taam Melal Ltd, Dr. Mehdi Monfared who holds a Doctorate’s Degree in Veterinary Medicine and a Ph.D. in Food Hygiene from Tehran University started his career in field of Pet accessories distribution soon after he entered university in the year 1996. Traditionally he started his small business with distribution of the first Iranian pet shampoo to pet clinic. This was expanded to pet accessories and later vaccines in large quantities nationwide.

By 2008, he decided to make his activities in pet industry in a more formal & professional way so he established Moshaverine Behin Taam Melal Company and later in 2010, Behin Taam started importing all type of pet related products.